珀莱雅新一轮股份回购计划启动 持续回馈股东

Group 1 - The core point of the news is that Proya, a leading domestic beauty brand, has announced a share repurchase plan, intending to buy back shares worth between RMB 80 million and RMB 150 million, using its own funds, to enhance investor confidence and promote sustainable development [1] - The share repurchase is part of Proya's commitment to a stable shareholder return system, having repurchased a total of 2,210,825 shares for RMB 192.12 million from 2023 to 2024, indicating a consistent approach to rewarding investors since its market debut [2] - Proya has established a dual-driven shareholder return model of "repurchase + dividend," with a total of RMB 2.318 billion in dividends and repurchases since its listing in 2017, reflecting its dedication to sharing growth with investors [2] Group 2 - In the context of a competitive beauty market, Proya's stable performance, ongoing R&D investment, and regular shareholder returns create a positive cycle of performance growth, value recognition, and confidence building [3] - With continued investment in R&D and an increasing brand influence, Proya is expected to maintain its competitive advantage and lead the industry, while its stable shareholder return mechanism will further enhance market confidence [3]