宋城演艺：公司今年对三亚项目完成了一轮整改提升

Core Viewpoint - The company has enhanced its Sanya project by introducing new interactive technology attractions and optimizing visitor experiences, while leveraging the Hainan Free Trade Port policies to attract international tourists [2] Group 1: Project Enhancements - The company completed a round of upgrades to the Sanya project this year, adding attractions such as "Illusion Space" and "Virtual Space" [2] - Improvements were made to shop layouts and travel routes, along with the addition of popular social media spots to enhance visitor experiences [2] Group 2: Strategic Initiatives - The Sanya Qian Guqing Scenic Area is capitalizing on the opportunities presented by the Hainan Free Trade Port policies [2] - The company launched a "performance + shopping" ticket package and duty-free membership benefits to attract visitors [2] - Initiatives include improving multilingual service environments, collaborating with travel agencies to design unique travel products for international tourists, increasing overseas brand promotion, and optimizing convenient payment options [2]