从林清轩到珀莱雅：国货美妆为何排队上港股？

Core Viewpoint - The recent surge in Hong Kong stock listings reflects a shift in domestic beauty brands from chasing traffic to focusing on brand value and product strength, marking a long-term competition in the industry [3][25]. Group 1: Company Overview - Lin Qingxuan, a domestic beauty brand, officially listed on the Hong Kong Stock Exchange on December 30, 2025, with a share price of HKD 77.77 and a total issuance scale of approximately HKD 1.086 billion [3][25]. - The company achieved a market capitalization exceeding HKD 12.4 billion shortly after its listing, with a share price increase of 14.18% on the first day [3][25]. - Lin Qingxuan's revenue reached over CNY 1 billion in the first half of 2025, with a net profit nearly matching the total for the previous year [4][26]. Group 2: Market Trends - By 2024, domestic skincare brands are expected to surpass international brands in market share, with Proya's revenue exceeding CNY 10 billion and Beitaini dominating the sensitive skin segment [4][37]. - The market landscape is shifting, with international brands experiencing sluggish growth while domestic brands gain momentum [4][37]. - The rise of domestic brands is attributed to their ability to adapt to new marketing channels and consumer preferences, particularly among younger demographics [39][40]. Group 3: Financial Performance - Lin Qingxuan's revenue grew from CNY 690 million in 2022 to CNY 1.21 billion in 2024, with a compound annual growth rate of 32.3% [7][30]. - The company turned a profit in 2023 with a net income of CNY 85 million, and by the first half of 2025, net profit reached CNY 182 million [9][32]. - Online sales accounted for 65.4% of total revenue in the first half of 2025, with Douyin contributing significantly to this growth [11][34]. Group 4: Strategic Shifts - The capital strategy for domestic beauty brands is shifting from A-shares to Hong Kong stocks, with several brands, including Lin Qingxuan and Proya, seeking listings in Hong Kong to enhance their valuation and international presence [5][27]. - The transition to online sales and digital marketing has been crucial for Lin Qingxuan's recovery and growth, especially following the pandemic [35][36]. - The competitive landscape is evolving, with domestic brands focusing on technology development and brand value rather than just marketing [29][41].