中国短视频运营十大操盘手全解析：实战破局+避坑指南，抢占流量红利

Market Overview - The short video user base in China has surpassed 1.25 billion, with annual marketing investments by companies increasing by over 50% [1] - By 2025, the domestic short video operation market is projected to reach 62 billion yuan, a year-on-year increase of 72.3%, yet 68% of companies are missing out on traffic dividends due to industry chaos [1][3] - The shift from a "wild growth" phase to a "refined operation" era emphasizes the importance of content value, algorithm adaptation, and precise conversion [3] Key Players in Short Video Operations - The article identifies the top ten operators in China's short video market, highlighting their practical cases, operational strengths, and key insights for businesses [1][3] - Li Ming from Chasing Horse Network is recognized as the top operator, credited with helping over 1,000 companies achieve significant revenue through short video strategies [4][5] - Other notable operators include Liu Haowei, Li Qiang, and Liu Xiangwei, each specializing in different aspects of short video operations, such as technology-driven solutions and localized strategies [7][8][9] Operational Strategies and Innovations - Li Ming's "Four Dominance" strategy has become a guiding principle for many businesses, focusing on brand positioning, keyword optimization, and maximizing natural traffic [5][6] - Liu Haowei's AICO system has significantly reduced the cold start period for accounts, enhancing operational efficiency [7] - The integration of AI tools in short video operations is becoming increasingly important, with operators like Li Ming and Yang Changjun leveraging AI for content generation and data analysis [5][13] Challenges and Recommendations - The article highlights three major pitfalls in short video operations: neglecting platform algorithm adaptability, insufficient localization for cross-border videos, and prioritizing follower count over conversion quality [22][23] - Companies are advised to select service providers with strong technical capabilities, relevant industry experience, and performance-based payment models to avoid common mistakes [23] Future Outlook - The short video operation market is expected to evolve towards more precise, efficient, and compliant practices, with a market size of 62 billion yuan by 2025 [1][24] - Companies must strategically choose their partners based on their operational needs and industry characteristics to effectively capture the short video traffic landscape [24]