中国连锁经营协会发布超市现制食品报告，市场规模已超千亿

Core Insights - The report indicates that China's supermarket on-site food sales market has surpassed 100 billion yuan, with top 100 representative supermarket companies achieving a sales proportion of 10%-20%, making it a core driver of growth for physical supermarkets after fresh produce [1] Group 1: Market Overview - The on-site food sales segment has become a standard feature in both new and renovated stores across the country, with some supermarkets elevating their processing departments to a primary department, highlighting strategic importance [1] - The report reveals three market segmentation patterns for on-site food sales: in high-tier cities like Beijing, Shanghai, Guangzhou, and Shenzhen, the penetration rate of instant retail exceeds 50%, focusing on high-margin products such as roasted chicken, baked goods, and sushi, while promoting online and offline integration [1] - In provincial capitals and key cities like Zhengzhou and Xi'an, on-site food sales are becoming the main battleground, utilizing sensory marketing to create an appealing atmosphere and linking fresh produce and private label ingredients [1] Group 2: Challenges in the Industry - The industry faces multiple challenges, including chaotic classification standards, high cost pressures, a shortage of professional talent, and complex management difficulties that exceed those of pre-packaged foods, necessitating a shift from "traffic generation thinking" to "systematic operation" [2]