瞄准“又好又便宜”，硬折扣超市在南京10店齐发

Core Insights - "折折蜂" is a new discount supermarket brand launched by "汇通达" and "折扣牛," marking a strategic shift from B2B to B2B+B2C and entry into the fast-moving consumer goods (FMCG) sector [3][5] - The brand aims to provide high-quality, low-cost products to community residents, leveraging strong supply chain capabilities and digital management systems to enhance efficiency and consumer access [5][6] Group 1 - "折折蜂" opened ten stores in Nanjing, operating 24 hours, offering a wide range of essential household products at competitive prices [3][5] - The brand's name signifies "additional discounts on top of existing discounts," aligning with the company's branding strategy [3] - The supermarket features over a thousand SKUs across various categories, including snacks, beverages, grains, and household goods, targeting urban and lower-tier market consumers [5] Group 2 - "折折蜂" employs a "short-chain direct procurement" model, integrating upstream brand factory resources to minimize logistics and enhance direct consumer connections [5][6] - The initiative aligns with national goals to expand domestic demand and stimulate consumption, aiming to improve local market dynamics and enhance production efficiency for brands and supply chains [5] - The company plans to significantly increase the number of "折折蜂" stores by 2026, adopting a diversified expansion strategy that includes direct stores, member franchises, and socialized franchising [5]