看穿商标和营销的“文字游戏”丨2025消费问题高发区⑦

Core Viewpoint - The article highlights the misleading marketing practices in the food industry, where products are often misrepresented through names, concepts, and branding, leading to consumer confusion and potential health risks [1][2][4]. Misleading Product Names - Many food products are marketed under names that do not accurately reflect their content or quality, such as "edible raw eggs" which may not be safe for consumption as claimed [2][3]. - The term "cordyceps egg" is often misleading, as it refers to feed containing insects and grass rather than the well-known medicinal cordyceps [4]. Misleading Marketing Concepts - Products labeled with "new concepts" often do not deliver on their health claims, with many nutritional benefits being overstated or based on minimal ingredient presence [11][12]. - For example, some fish sausages marketed for their DHA content may actually contain little to no real fish, misleading consumers about their nutritional value [11][12]. Brand Confusion and Trademark Issues - Companies are using "near-brand" trademarks to confuse consumers, such as "Oriental Refreshing Tea" mimicking the branding of "Oriental Leaf," leading to potential legal disputes [14][15]. - The practice of "riding on the coattails" of established brands through similar names or packaging is prevalent, with companies facing legal challenges for trademark infringement [15][16]. Regulatory and Consumer Rights - Consumers have the right to know the true characteristics of the products they purchase, and misleading packaging can violate consumer protection laws [10]. - New regulations are being introduced to prevent misleading claims such as "zero additives," which have been misused in marketing [10]. Recommendations for Consumers - Consumers are advised to scrutinize ingredient lists and nutritional information rather than relying solely on product names and marketing claims [5]. - There is a call for the establishment of clearer national standards to regulate misleading marketing practices in the food industry [5].