美国人挤爆沃尔玛抗通胀、中国人却疯狂退山姆卡，真相是什么？

Core Viewpoint - The article analyzes the contrasting market performance of Walmart in the U.S. and China, highlighting the loyalty of American consumers amidst inflation while Chinese consumers are canceling their Sam's Club memberships, indicating a significant divergence in consumer behavior between the two countries [1]. Group 1: U.S. Market Performance - Despite inflation, American consumers continue to rely on Walmart as a necessary shopping destination, demonstrating strong loyalty [3][6]. - Walmart's competitive edge stems from its founder Sam Walton's management philosophy, which emphasizes efficient supply chain management and cost-cutting strategies [5]. - During the high inflation of the 1970s, Walmart expanded by leveraging its logistics efficiency and low-price strategy, positioning itself as a "safe haven" for consumers facing rising prices [6]. Group 2: Chinese Market Challenges - In China, Sam's Club is experiencing a membership cancellation trend, contrasting sharply with its previous popularity [8]. - From 2019 to early 2024, Walmart China closed 115 hypermarkets, while Sam's Club expanded from 23 to 47 locations but failed to retain some core members [10]. - The cancellation trend is attributed to members' disappointment with the lack of differentiated products, as popular items were replaced with more common brands, leading to feelings of betrayal among paying members [11]. Group 3: Consumer Preferences and Competition - Quality concerns have further exacerbated the situation, as incidents involving food safety have raised doubts among consumers [12]. - Chinese consumers prioritize freshness and smaller quantities, contrasting with the bulk purchasing habits favored by American consumers, which has made Sam's Club's business model less effective in China [14]. - The rise of competitors like Hema X and Metro, which offer products more aligned with local preferences, has diluted Sam's Club's market advantages [16]. Group 4: Strategic Adjustments - Walmart's strategic shift, including the sale of its entire stake in JD.com, has negatively impacted its online delivery services, contributing to consumer dissatisfaction [18]. - To regain traction in the Chinese market, Sam's Club may need to adapt its approach, focusing on quality and differentiation to rebuild trust with consumers [21].