抖音发布“2025年度100条必看知识作品”

Core Insights - Douyin held the "2025 Douyin Knowledge Creator Annual Appointment" event in Shanghai, announcing the "2025 Annual Douyin 100 Must-See Knowledge Works" covering various knowledge areas such as technology, humanities, finance, and health [1] - The platform aims to enhance its knowledge ecosystem by introducing new creative trends, scenarios, and growth paths, with a focus on advanced technology and in-depth content for 2026 [1] Group 1: Knowledge Content Highlights - Douyin released 100 highlighted knowledge videos categorized into six award types, including "Annual Hard Knowledge Works" and "Annual Creative Breakthrough Works" [2] - The trend of long knowledge videos continued into 2025, exemplified by a video on the Warring States period that garnered over 4.17 million likes and 3.24 million saves [2] - Creative trends in humanities knowledge include "drawing while explaining" and "re-reading textbooks," with notable creators using engaging formats to present complex topics [2] Group 2: Emerging Creators in Technology - New-generation creators are making significant contributions, such as a creator assembling a flying living room and another developing facial recognition robots while pursuing a PhD [3] - Female creators are also active in technology content, with one teaching AI tool usage and another creating a Wi-Fi router in the shape of a missile [3] - Professionals from finance, law, and healthcare are increasingly sharing expert knowledge, with creators discussing legal victories and medical practices [3] Group 3: On-Site Reporting and Real-World Insights - Some creators provide first-hand accounts of significant events, such as tracking a rocket company's operations and producing exclusive videos on rocket recovery technology [4] - Financial content creators are also engaging in on-site investigations, exploring various business models and infrastructure projects [4] Group 4: Support Initiatives for Knowledge Creators - Douyin has launched multiple initiatives to support knowledge creators, including the "Forge Plan" and "Youth Creator Growth Plan," aimed at enhancing content quality and creator growth [5][6] - The platform plans to connect influential figures with innovative creators, offering substantial financial incentives and resource packages for selected videos [6] - Douyin's "Global Creator Plan" will provide significant funding for creators to produce content in over 50 countries, while the "Major National Equipment Plan" aims to link creators with over 100 key enterprises [7]