i茅台调整产品上架产品矩阵，500ml飞天茅台将正式上线

Core Viewpoint - The official announcement from iMoutai on December 30 indicates a strategic adjustment in the product matrix for Guizhou Moutai liquor, aiming for a comprehensive market-oriented transformation in its marketing system [1][3]. Product Strategy - Moutai is developing a "pyramid" product system, with six major series: classic, premium, zodiac, aged, cultural, and low-alcohol, which includes the 53% vol 500ml Flying Moutai [1][3]. - The new product matrix aligns with the pyramid strategy, allowing for precise targeting of different consumer groups and consumption scenarios, facilitating targeted marketing and brand promotion [1][3]. Channel Strategy - Moutai is enhancing its channel ecosystem by implementing a multi-dimensional collaborative sales model, which includes self-sale, distribution, agency sale, and consignment, to cover various channels such as wholesale, offline retail, online retail, dining, and private domains [2][4]. - iMoutai plays a crucial role in building this collaborative sales model and promoting the integration of online and offline channels, aiming to stabilize the market for "big products" rather than competing with distributors [2][4]. Service Strategy - Moutai aims to enhance consumer experience, strengthen channel resilience, and invigorate the marketing team by systematically constructing a consumer service system [2][4]. - The adjustment of the product matrix on iMoutai is a response to enhancing consumer experience, providing a convenient and authentic purchasing channel for consumers [2][4]. Overall Transformation - The strategic shift in product, channel, and service is a significant step towards Moutai's market-oriented transformation, moving away from a passive "lying win" mindset to a focus on accurately reaching consumer groups and providing quality experiences [5].