肯悦咖啡苹果冰雕点亮冰城 代言人白敬亭助阵亮灯迎新春

Core Insights - Kenyue Coffee has rapidly established itself in the coffee market, with over 2,000 stores opened within just two years, leveraging a strong social media presence and innovative marketing strategies [4] - The brand is recognized for its high-frequency product innovation, particularly in the "fruit coffee" segment, which has garnered positive consumer feedback and positioned it as a leader in this niche [5][7] - Kenyue Coffee maintains a balance between innovation and cost-effectiveness, supported by its parent company Yum China’s robust global supply chain, ensuring quality and affordability [8][10] Group 1: Brand Events and Marketing - Kenyue Coffee hosted a unique "Red Apple Wish Season" ice sculpture lighting ceremony in Harbin, featuring a giant red coffee cup ice sculpture and participation from brand ambassador Bai Jingting, enhancing brand visibility and community engagement [1] - The brand's marketing strategy effectively resonates with younger consumers, exemplified by collaborations with popular figures and creative online and offline campaigns that have significantly increased brand awareness [11][13] Group 2: Product Innovation and Quality - Kenyue Coffee's product innovation is characterized by a rapid release of new items, such as seasonal offerings that include a summer bubble series and a winter black gold chocolate series, which have been well-received by consumers [5] - The company emphasizes quality by using NFC juice in its fruit coffee series and high-quality matcha, ensuring a consistent and enjoyable taste experience [8][10] Group 3: Consumer Engagement and Feedback - Consumers have praised Kenyue Coffee for its creative products and engaging events, indicating a strong connection between the brand's innovation and customer satisfaction [7] - The brand encourages user participation through social media, allowing customers to share unique ways to enjoy their drinks, which enhances the product's social currency [7]