Sou Hu Cai Jing·2025-12-30 12:19Core Viewpoint - The secondary market prices for Labubu blind boxes from Pop Mart have significantly dropped, leading to discussions about the implications for the brand and its market strategy [2][3][5]. Group 1: Price Decline - The price of the Labubu "Sitting Party" plush series, originally priced at 594 yuan, has fallen from an average of over 1400 yuan in July to around 630 yuan [3]. - The minimum transaction price for a single blind box, originally 99 yuan, has decreased to 60 yuan, falling below the original price [3]. - Hidden variants of Labubu have also seen drastic price reductions, with one variant dropping from 46,000 yuan to approximately 480 yuan, a decline of over 98% [5]. Group 2: Market Dynamics - The number of Labubu listings on platforms like Xianyu has increased, but the transaction prices have decreased, with the average price dropping to 83.5 yuan since June [5]. - Discount promotions in physical stores have led to older products being sold at half price or even "buy one get one free," with some unsold items priced as low as 29 yuan [7]. - Some scalpers have paused their purchases of Labubu products, with reports of daily losses exceeding 100,000 yuan and inventory accumulation reaching over one million yuan [7]. Group 3: Company Performance and Future Outlook - Labubu, a key IP for Pop Mart, achieved over 100 million units sold in 2023, making it the fastest-growing IP for the company [8]. - The monthly production capacity for Labubu has increased from 10 million to 50 million units to meet market demand, which is believed to be a primary factor in the price collapse [8]. - Analysts from Morgan Stanley suggest that Pop Mart is transitioning from explosive growth to sustainable growth, with revenue growth for Labubu expected to slow significantly by 2026 [10].