聚焦禹唐体育营销大会｜众辉体育董事长陆浩、盛力世家首席执行官于蕾探讨消费热潮下的体育IP经营之道

Group 1 - The roundtable forum on "IP Management: The Path of Sports IP Management under Consumer Boom" discussed how sports IP management can align with new consumption trends and policies to create opportunities in the sports event market [1][3] - The 2025 Yutang Sports Marketing Conference, held in Beijing, attracted over a hundred industry professionals and nearly ten thousand online viewers, focusing on mainstream trends and strategies in the sports marketing market from five dimensions [3] Group 2 - The Chinese youth sports competition system has significant growth potential, with approximately 150 million middle and primary school students and around 100 million participating in sports training, indicating a structural gap in the competition system [4] - NYBO has served 440,000 young athletes and covered 200 cities, becoming an indispensable event product in the market [4] Group 3 - The core of managing youth sports IP should focus on the "family consumption unit" rather than individual users, creating a complete consumption loop of "event participation + derivative consumption + long-term service" [6] - A mature competition and honor system is essential for developing a true sports IP, as it attracts elite participants and enhances value [8] Group 4 - The market space for youth sports events is determined by consumer demand, and a systematic approach is crucial for building a competitive edge [10] - The NYBO national finals attracted nearly 6,000 children and generated a comprehensive benefit of 4.18 billion yuan, exemplifying the integration of sports and urban cultural tourism [10] Group 5 - Sports IP serves as a "mobile business card" for cities, enhancing brand exposure and integrating local culture to elevate IP value [12] - Professionalism and long-termism are fundamental for the development of private event companies, ensuring stability in core fundamentals [14] Group 6 - NYBO, founded in 2017, aims to create a basketball event system for youth aged 4-16, promoting participation in sports and developing basketball talent [15] - Shengli Shijia is a leading sports industry company in China, operating major event IPs like the Spartan Race and focusing on a resource platform centered around sports IP [16] Group 7 - The Yutang Sports Marketing Conference serves as an annual gathering for the sports marketing industry in China, integrating resources and promoting the application of sports IP and sponsorship transactions [17]