Sou Hu Cai Jing·2025-12-30 12:31Core Insights - The National Development and Reform Commission has officially announced the implementation of a large-scale equipment update and consumer goods replacement policy starting in 2026, detailing the support scope, subsidy standards, and work requirements [1] Group 1: Policy Implementation - Starting January 1, 2026, JD.com will fully implement national subsidies for consumers purchasing designated products such as refrigerators, washing machines, televisions, air conditioners, computers, and water heaters, with a maximum subsidy of 1,500 yuan per item [1] - Consumers can save up to 11,000 yuan cumulatively through these subsidies [1] - JD.com has prepared nearly 30,000 offline stores to support the subsidy rollout, ensuring accessibility for consumers [1] Group 2: Support for Rural Areas - To enhance the implementation of the replacement policy and boost rural consumption, JD.com plans to invest nearly 30 billion yuan by 2025 in subsidies, marketing, logistics, and service capacity for rural areas [2] - JD.com will provide additional recycling subsidies for old appliances and integrated services including free pickup, disassembly, and transportation [2] - The company aims to ensure a seamless experience for consumers by offering home delivery and activation services for digital products [2] Group 3: Financial Security and Consumer Confidence - JD.com employs a fully digital approach to ensure compliance and traceability of funds, enhancing the security of subsidies [2] - The company has developed specific risk control strategies for each region to prevent fraud and ensure that subsidies reach consumers safely [2] - The collaboration between policy and market is expected to enhance consumer satisfaction and boost market confidence [2]