确定了！i茅台App将上线1499元飞天茅台

Group 1 - The core message is that Guizhou Moutai will launch the ordinary Flying Moutai (500ml/53 degrees) on its official digital sales platform "i Moutai" starting January 2026, with a subscription price of 1499 yuan per bottle [1] - The i Moutai platform, operational since May 2022, has become a significant sales channel for the company, previously offering various products but excluding the core ordinary Flying Moutai [1] - The sales revenue from the i Moutai channel is projected to reach 20 billion yuan in 2024, marking the first decline since the app's launch, with nearly 12.7 billion yuan in sales achieved in the first three quarters of 2025 [1] Group 2 - This move is seen as part of Moutai's efforts to deepen channel reform and reshape its product system, with a focus on transitioning to a market-oriented marketing strategy [2] - The company plans to eliminate the existing distribution model in 2026, aiming to build an integrated online and offline channel network and enhance consumer reach [2] - Moutai's management has introduced a "pyramid" product structure, with the ordinary Flying Moutai positioned as the base product responsible for volume sales, while aiming to prevent price speculation and maintain a balance between volume and price [2] - Recent reports from multiple brokerages predict that Moutai's revenue and net profit growth rates for 2025 will be around 5%, lower than the company's original target of 9% [2]