珀莱雅启动新一轮股份回购 持续回馈股东

Core Viewpoint - The company Proya (603605), a leading domestic beauty brand, has announced a new share repurchase plan to enhance investor confidence and maintain a stable development trajectory [1][2] Group 1: Share Repurchase Plan - Proya will use its own funds for the share repurchase, with an amount ranging from RMB 80 million to RMB 150 million, and an estimated repurchase quantity of 800,000 to 1.5 million shares [1] - The repurchased shares will be used for equity incentives or employee stock ownership plans [1] Group 2: Historical Context and Shareholder Returns - The share repurchase has become an important part of Proya's stable shareholder return system, with a total of 2,210,825 shares repurchased and an amount of RMB 192.12 million from 2023 to 2024 [2] - Since its listing in 2017, Proya has distributed a total of RMB 2.318 billion through dividends and share repurchases, establishing a "repurchase + dividend" dual-driven shareholder return model [2] Group 3: Industry Position and Future Outlook - In a competitive beauty market, Proya's stable performance, ongoing R&D investment, and regular shareholder returns have created a positive cycle of performance growth, value recognition, and confidence building [2] - The company aims to leverage its competitive advantages to continue leading the industry, with a stable shareholder return mechanism expected to further enhance market confidence and achieve long-term win-win outcomes for corporate value and shareholder interests [2]