王府井：湾里王府井WellTown位于北京通州文化旅游区、紧邻环球影城

Core Viewpoint - Wangfujing (600859) is developing the WellTown project in Beijing's Tongzhou Cultural Tourism District, positioned as a commercial entertainment complex that integrates culture, commerce, and tourism, aiming to create a new consumption landmark in the city’s sub-center [1] Group 1: Project Overview - The WellTown project is located adjacent to Universal Studios and is designed as a "cultural-commerce-tourism integration" complex [1] - The project adopts an "Outlet+" model, with experiential formats accounting for over 40% of the total offerings [1] - The aim is to fill the commercial gap in the region and establish a new consumption hub that combines shopping, entertainment, and culture [1] Group 2: Performance Metrics - During the trial operation period, the cumulative foot traffic exceeded 400,000 visitors [1] - Sales performance during this period has surpassed expectations [1]