王府井：湾里王府井WellTown项目布局大量非零售业态，首要目的是破解传统奥莱业态的短板

Core Viewpoint - Wangfujing (600859) aims to enhance its retail offerings by integrating a variety of non-retail formats in the Wanyuan Wangfujing WellTown project, addressing the shortcomings of traditional outlet models and creating a unique commercial entertainment complex that attracts diverse customer demographics [1] Group 1 - The primary goal of the WellTown project is to overcome the limitations of traditional outlet formats by introducing experiential elements such as art centers and specialty dining [1] - The strategy focuses on increasing customer dwell time and providing reasons for frequent visits, ultimately driving foot traffic to the retail segment [1] - The company intends to establish WellTown as a distinctive "cultural, commercial, and tourism integrated commercial entertainment complex" [1] Group 2 - The non-standardized mix of business formats is designed to capture spillover traffic from Universal Studios and attract a broader audience, including families and younger customers [1] - This approach aims to create an irreplaceable appeal in a highly competitive market [1]