官宣！i茅台将上架1499元飞天茅台

Core Viewpoint - iMoutai will launch the Flying Moutai (500ml 53 degrees) at a price of 1499 yuan per bottle starting January 2026, marking a significant adjustment in the product matrix of Guizhou Moutai [2][5]. Group 1: Product Launch and Pricing - iMoutai will officially introduce the Flying Moutai at a price of 1499 yuan per bottle from January 2026 [2]. - The product matrix will include various series such as classic, boutique, zodiac, aged, cultural, and low-alcohol products, focusing on the 53% vol 500ml Flying Guizhou Moutai [2][5]. Group 2: Marketing Strategy and Sales Performance - Guizhou Moutai aims to transform its marketing system towards a fully market-oriented approach, emphasizing consumer-centric strategies [5]. - The sales revenue for iMoutai is projected to be approximately 20 billion yuan for the entire year of 2024 and 12.692 billion yuan for the first three quarters of the current year [5]. Group 3: Product Structure Optimization - Guizhou Moutai plans to dynamically balance product supply based on market demand, ensuring a more reasonable and stable product structure [6]. - The company will return to a "pyramid" product structure, focusing on the 500ml Flying Guizhou Moutai as the main product, while strengthening boutique and zodiac products to stimulate consumer demand [6].