连锁门店扩张总翻车？资深店长 3 招，从保本到爆单！

Core Insights - The article discusses the challenges faced by chain store owners during expansion, emphasizing the importance of managing "people, goods, and customers" effectively to avoid operational chaos [1] Group 1: Customer Experience - Customer experience is a comprehensive process that significantly impacts repeat purchase rates, with satisfied customers being three times more likely to return than average customers [5] - Creating a memorable environment is crucial, with factors like lighting, layout, background music, and scent playing a vital role in shaping first impressions [5] - Traditional management methods relying on paper checklists are ineffective; using digital tools like Qijings' checklist feature can streamline SOP execution and enhance accountability [5][15] Group 2: Employee Management - Employee motivation is essential for driving sales and enhancing customer experience; a dual approach of material and spiritual incentives is recommended [17] - Effective training programs should be implemented to improve product knowledge and service skills, with assessments to measure training effectiveness [17] - Fostering a sense of belonging through team-building activities can enhance employee engagement and performance [17] Group 3: Inventory and Supply Chain Management - Proper inventory and supply chain management are critical for controlling costs and ensuring customer satisfaction; accurate demand forecasting based on historical sales data and market trends is necessary [23] - Digital tools can facilitate data collection and analysis, allowing for real-time inventory management and decision-making [23][31] - Regularly reviewing sales data and collaborating with reliable suppliers can optimize inventory turnover and maintain product quality [33]