广东省2026年消费帮扶新春行动启动 赋能乡村振兴

Core Insights - The "Consumption Assistance New Year Action" was launched in Guangdong, focusing on innovative practices and achievements in consumption assistance, with over 300 participating enterprises from supported regions [1][3] - The initiative aims to transform consumption assistance from a "blood transfusion" model to a "blood-making" model, enhancing local industries and generating income for rural areas [3][4] Group 1: Industry Development - The program has developed a replicable market-oriented assistance model, integrating customized agriculture, industry, and educational support, exemplified by the success of birch sap sales exceeding 100 million [3] - The initiative has extended its successful practices to the Xinjiang camel milk industry, achieving cumulative sales of 180 million through quality control and brand empowerment [3] Group 2: Collaborative Mechanisms - A dual-platform collaboration mechanism has been established, creating a comprehensive assistance system that includes incubation and promotion of products, enhancing the market circulation of specialty agricultural products [3][4] - The initiative integrates digital welfare management capabilities to provide a one-stop solution for procurement, facilitating the market access of local agricultural products [4] Group 3: Community Engagement - The offline community service network, comprising over 7,000 community stores, has effectively connected consumers with assistance products, achieving over 900 million views in live broadcasts and selling more than 250 product types [4] - The initiative aims to strengthen collaboration between key production and sales areas, focusing on improving product quality and upgrading industries to promote rural revitalization [4]