远方安选刷新电商纪录：单场直播销售额突破1亿元，单月GMV10亿的增长启示

Core Insights - The article highlights the significant achievement of Yuanfang Anxuan, which recorded a single live-streaming event generating 1 billion and a monthly GMV of 10 billion, marking its entry into the ranks of major e-commerce platforms in China [1][10] - This success illustrates the potential of community-based e-commerce, emphasizing trust as a core element capable of reshaping the industry landscape [1][10] Company Performance - Yuanfang Anxuan has become the fifth platform to achieve a single live-streaming event surpassing 1 billion, indicating a breakthrough in the competitive e-commerce market [1] - The company has established 8,000 offline stores within 134 days, with over 95% of these stores achieving profitability, a remarkable feat compared to traditional retail benchmarks [6] Business Model - The company's model relies on community trust rather than dependence on top influencers, resulting in a customer acquisition cost that is less than 2.5% of traditional public domain e-commerce [3] - Yuanfang Anxuan's small program serves as a platform for building trust-based transactions, significantly reducing customer acquisition costs by over 90% compared to traditional methods [3] Industry Trends - The e-commerce industry is shifting from a focus on traffic competition to valuing trust and fulfillment efficiency, moving away from the era of scale-driven growth [9] - The success of Yuanfang Anxuan reflects a broader industry trend where building trust and community engagement is becoming essential for sustainable growth [10]