当“减糖蛋糕”遇上“新年挂饰” 京东七鲜超市打造元旦家庭仪式感

Core Viewpoint - The retail market is experiencing a surge in festive consumption as the New Year approaches, with retailers focusing on creating a festive atmosphere and emphasizing health-oriented product offerings to meet consumer demands for quality and emotional experiences [1][11]. Group 1: Promotional Activities - JD Seven Fresh Supermarket is launching a "Baking Super Category Day" from December 29 to January 1, offering discounts such as "spend 39 get 6 off" on baking products [3][11]. - Popular items like the "Strawberry Box Cake" are being sold at a reduced price of 39.9 yuan per box, featuring a health-conscious recipe with over 25% sugar reduction and a unique three-layer structure to enhance the eating experience [3][5]. Group 2: New Product Offerings - Several new baking products are being introduced, including the "Oreo Swiss Roll" and "Blueberry Chocolate Crisp Crepe," which combine rich flavors and textures to enhance festive dining experiences [5][12]. - The new offerings aim to provide consumers with healthier and more enjoyable dessert options, aligning with the growing trend towards health-conscious eating [12]. Group 3: Home Decoration and Consumer Trends - The introduction of festive home decor items, such as decorative flowers and wall hangings, reflects a shift towards enhancing the home environment for celebrations, moving beyond mere functionality to symbolize consumers' aspirations for a better life [7][9]. - Analysts note that the rise of instant retail channels offering festive decor captures the modern household's preference for "light renovation, heavy decoration," providing convenient and meaningful decoration solutions [9]. Group 4: Consumer Insights and Market Strategy - The ongoing "Baking Super Category Day" is part of a broader strategy by JD Seven Fresh to address consumer health needs, recognizing that modern consumers prioritize quality ingredients and health attributes in their food choices [11][12]. - The company is leveraging direct sourcing from global quality suppliers to reduce costs and enhance product quality, thereby shifting the baking industry focus from homogenized competition to a deeper emphasis on quality and health value [12].