周末花几千块在江浙沪滑雪的中产，被坑哭了

Core Viewpoint - The recent experience of visitors at the "Yunshang Grassland" ski resort in Zhejiang has highlighted significant issues in the southern ski market, including poor snow quality and overcrowding, leading to widespread dissatisfaction among tourists [1][4][10]. Industry Overview - The ski season has begun, with an increasing number of ski resorts emerging in southern cities like Jiangsu and Zhejiang, aiming to capitalize on the growing popularity of skiing [1][4]. - As of now, Zhejiang Province has 18 ski resorts and 12 ice rinks, ranking first among southern provinces in terms of ski facility numbers [10][12]. Visitor Experience - Visitors reported high costs and poor conditions, with many describing their experience as akin to "sliding on mud" due to inadequate snow quality [4][12]. - The "Yunshang Grassland" ski resort, once a popular destination, faced backlash for its melting snow and overcrowded conditions, with only a limited number of ski trails open [5][10]. Economic Factors - The cost of skiing in southern resorts is significantly higher than in northern regions, with entry fees ranging from 300 to 400 yuan per person, plus additional charges for equipment rental and lift tickets [12]. - Operators cite high snow-making costs as a barrier to lowering prices, with southern resorts requiring significantly more snow-making machines compared to their northern counterparts [12][15]. Market Trends - The 2023-2024 ski season is projected to see 23.08 million participants nationwide, with Zhejiang accounting for 1.27 million, ranking sixth in the country [10][11]. - Despite the challenges, the enthusiasm for skiing in southern regions remains strong, as evidenced by the rapid growth of indoor ski facilities [10][12].