Core Viewpoint - Chinese online literature is evolving from being a source of domestic IP to becoming a new source of global IP [1][17]. Group 1: Global Expansion of Chinese Online Literature - A diverse group of online literature authors from 14 countries participated in the fourth Shanghai International Online Literature Week, indicating the global interest in Chinese online literature [1]. - The "2025 China Online Literature Going Global Trend Report" predicts a rapid global proliferation of online literature by 2025, with Latin America emerging as a significant market alongside North America and Eurasia [1]. - The transition of Chinese online literature from "content translation output" to "model export" and now to "global co-creation" reflects its deep integration into global cultural industries [1][2]. Group 2: Growth Drivers and Market Dynamics - The year 2025 is expected to witness a profound change in the global online literature landscape, with Latin America experiencing significant growth, particularly in Brazil, where monthly active users surged by nearly 800% [11]. - The cultural consumption upgrade and the rapid maturation of new formats like short dramas and comic adaptations are key drivers for the growth of IP development [3][6]. - The company aims to build a multi-faceted growth engine rather than relying on a single source, focusing on short dramas, comic adaptations, and derivative products as core growth areas for 2026 [6][10]. Group 3: Strategies for Market Penetration - The company emphasizes the importance of localizing content and understanding cultural differences in IP selection and translation, particularly in emerging markets [11][12]. - The strategy includes creating a self-sustaining ecosystem for local creators, transforming readers into creators, and fostering a "snowball effect" in content creation [13][14]. - The company is focused on integrating content and merchandise operations to ensure that derivative products enhance the narrative and emotional value of the IP [10]. Group 4: Future Directions and Challenges - The company identifies three key areas for future growth: deepening market localization, accelerating industry chain development, and expanding offline experiences and consumption [17]. - Current barriers include cross-cultural understanding, localized operations, and the complexities of international copyright protection [15]. - The company is exploring innovative "IP + cultural tourism" business models, aiming to create emotional connections and cultural resonance in international markets [16].
专访阅文集团首席执行官兼总裁侯晓楠：AI+IP蓄能，网文出海迈向共创期