爱马仕在中国市场“涨不动价”了 丨 二姨看时尚
2 1 Shi Ji Jing Ji Bao Dao·2025-12-31 00:07

Core Insights - The global fashion, fast-moving consumer goods, and high-end tourism industries are exploring new growth paths amid performance differentiation and strategic adjustments [1] - Companies are facing varying growth dynamics, with Nike exceeding revenue expectations but showing signs of pressure, while Birkenstock's profit growth guidance has slowed, raising market concerns [1][14] - Strategic investments and acquisitions are active, with notable leadership changes reflecting companies' urgent efforts to navigate growth pressures and competitive shifts [1] Group 1: Company Performance - Nike reported a second-quarter revenue of $12.4 billion, exceeding market expectations, but its self-operated business revenue declined by 8% [7][8] - Birkenstock achieved a 16.2% year-on-year revenue growth to nearly €2.1 billion, with a net profit increase of 81.8% to €348.3 million, but its cautious revenue guidance for 2026 led to a significant stock drop [14][8] - Stella McCartney's revenue fell by 27% to £16 million, marking the lowest point since 2009, with a net loss of approximately ¥310 million, highlighting operational vulnerabilities [16] Group 2: Strategic Moves - Lululemon's founder Chip Wilson nominated three board candidates to address the lack of a clear CEO succession plan and product innovation experience [3] - Anastasia Beverly Hills' founder injected $225 million to strengthen financial health and reduce debt, following a significant reduction in TPG's stake [5][6] - Coty appointed Markus Strobel as interim CEO, indicating a shift towards leadership with experience in high-end beauty and global operations [9] Group 3: Market Trends - Hermès slowed its price increases in China, with the highest increase capped at 10%, reflecting challenges in relying solely on price hikes for growth [4] - High-end tourism is becoming a new focus for capital, with Marriott signing a deal for a Ritz-Carlton hotel in Dunhuang, and Blackstone acquiring Hamilton Island for approximately AUD 1.2 billion [10][11] - The beauty industry is witnessing a generational transition, with companies like嘉亨家化 planning leadership changes to adapt to new market dynamics [15]