爱马仕在中国市场“涨不动价”了
2 1 Shi Ji Jing Ji Bao Dao·2025-12-31 00:11

Group 1: Market Trends and Company Performance - The global fashion, fast-moving consumer goods, and high-end tourism industries are exploring new growth paths amid performance differentiation and strategic adjustments [1] - Nike's Q2 revenue exceeded expectations at $12.4 billion, but growth engines are showing signs of divergence, with a decline in direct sales revenue by 8% [7][8] - Birkenstock reported a 16.2% increase in annual revenue to nearly €2.1 billion, but cautious guidance for 2026 led to a significant stock drop of over 11% [14][15] Group 2: Strategic Investments and Leadership Changes - Anastasia Beverly Hills' founder injected $225 million to stabilize the brand's financial health amid a significant reduction in TPG's stake from 38% to 6% [6] - Coty announced a leadership change with Markus Strobel, a veteran from Procter & Gamble, taking over as interim CEO to address performance challenges [9] - Lululemon's founder Chip Wilson nominated three board candidates to address concerns over CEO succession and product innovation amid declining sales growth [2] Group 3: Pricing Strategies and Market Dynamics - Hermès slowed its price increases in China, with the highest increase capped at 10%, reflecting challenges in relying solely on price hikes for growth [3][4] - The luxury goods market is experiencing a shift in pricing strategies as brands adapt to changing consumer demand and market conditions [3] Group 4: High-End Tourism Investments - Marriott signed a deal to open a Ritz-Carlton hotel in Dunhuang, marking its second luxury property in Greater China, as part of its strategy to expand in the luxury vacation market [11] - Blackstone announced the acquisition of Hamilton Island resort for approximately AUD 1.2 billion, highlighting the growing interest in high-end tourism assets [13] Group 5: Challenges in Sustainable Fashion - Stella McCartney faced a 27% revenue decline to £16 million, marking its lowest point since 2009, as the brand struggles with profitability despite its sustainable fashion ethos [19][20]

爱马仕在中国市场“涨不动价”了 - Reportify