2025年，“情绪”很有价值

Group 1 - The core concept of emotional consumption is gaining traction in China, with a projected market size exceeding 2 trillion yuan by 2025, reflecting a compound annual growth rate of 12% since 2013 [3] - The phenomenon of "emotional consumption" is exemplified by the rise of figures like "Chicken Chop Brother," who has become a social media sensation, demonstrating how personal narratives can drive consumer engagement and traffic [4][5] - The emotional value associated with products, particularly in the trendy toy market, is significant, with the market expected to grow from 22.9 billion yuan in 2020 to 76.3 billion yuan by 2024, achieving a compound annual growth rate of 35.1% [5] Group 2 - Trust is identified as a core asset in the trendy toy economy, where consumers expect high-quality designs and emotional experiences that extend beyond the product itself [5][6] - The volatility of emotional consumption is highlighted, as trust can easily be broken, leading to significant repercussions for brands and individuals in the market [9] - The shift in societal attitudes towards self-care and emotional well-being is evident, with young people moving from a mindset of "proving themselves" to "treating themselves," indicating a deeper resilience in social sentiment [10]