洪灏的“星球”vs李蓓的“课堂”

Core Insights - The investment landscape has become increasingly challenging for stable profitability, prompting prominent investors to explore new business avenues [1] - Notable figures like economist Hong Hao and investor Li Bei are leveraging their expertise to create paid membership and course offerings, generating significant revenue [1][14] Group 1: Li Bei's Course Offering - Li Bei's investment course, organized by Banxia Investment, consists of four sessions covering essential investment knowledge, market analysis, and risk assessment [1][3] - The course is priced at 12,888 yuan for the full set, with individual sessions available for 3,888 yuan each [2] - The course quickly filled all 200 spots within two days, indicating strong market interest and potential revenue of approximately 77.76 million yuan if all participants opted for single sessions [3] Group 2: Course Content and Controversy - The course emphasizes investor education, including identifying investment scams and understanding core risks, rather than specific investment recommendations [4][6] - A controversial claim in the course materials suggests achieving a long-term annualized return of over 10%, raising questions about its feasibility in the current low-return market environment [6][10] Group 3: Performance Metrics - Banxia Investment's representative product has shown a cumulative net value increase exceeding the performance of the CSI 300 index since the end of 2018, with an estimated annualized return of around 14% over approximately seven years [7] - However, the product's recent three-year performance has been poor, with negative returns and a decline in management scale, indicating challenges in maintaining consistent performance [8][9] Group 4: Macro Strategy and Market Interest - The macro hedging strategy course offered by Banxia Investment is particularly appealing to investors, despite its complexity and the limited number of professionals in this area [11][12] - The course's focus on macro strategies may attract interest but also raises concerns about the feasibility of consistently replicating such strategies in practice [13] Group 5: Hong Hao's Subscription Model - Hong Hao's paid subscription service on the Zhishixingqiu platform has attracted 14,000 members at a price of 899 yuan per year, generating an estimated revenue of 12.5 million yuan [15][16] - The service provides macroeconomic analysis, market insights, and interactive Q&A, contrasting with Li Bei's in-person course approach [18] Group 6: Broader Industry Trends - The shift towards alternative monetization methods in the investment sector reflects a broader trend of financial professionals adapting to a challenging market by leveraging their knowledge and communication skills [19] - Various professionals are diversifying into roles such as insurance brokers, consultants, and educators, indicating a transformation in how financial expertise is utilized and monetized [19]