NARI-TECH(SH:600406) Zhong Guo Neng Yuan Wang·2025-12-31 01:42Core Insights - The seminar focused on sustainable brand development and value enhancement for enterprises, highlighting the role of sustainable branding in leading corporate practices [1] - State Grid Corporation of China ranked first in the sustainable brand value list for energy companies for three consecutive years, showcasing its leadership in sustainable brand building [1] Group 1: Sustainable Brand Development - The seminar was co-hosted by Tsinghua University's National Image Communication Research Center and Zeyang Tianxia, emphasizing the importance of sustainable branding [1] - The "Happiness Benefit Electricity" brand was introduced by State Grid Zhejiang Electric Power Company, showcasing its commitment to sustainable brand construction from a grassroots perspective [3][4] Group 2: Community Engagement and Social Responsibility - The company has initiated various projects since 2016 to address the urgent needs of disadvantaged communities, including the "Happiness Nest," "Happiness Wheel Friends," and "Happiness Light and Shadow" projects [4] - The "Happiness Benefit Electricity" brand represents a shift from ad-hoc actions to systematic brand building, integrating resources and experiences to create lasting social value [4][5] Group 3: Implementation and Impact - A three-in-one model was established to ensure effective execution of the "Happiness Benefit Electricity" brand, focusing on project incubation, resource integration, and communication empowerment [6] - Eight brand actions have been successfully launched, covering various aspects of community welfare, including housing, employment, culture, and elderly care [7] - The practical approach of "Happiness Benefit Electricity" has received high praise from industry experts, highlighting its potential as a replicable model for other state-owned enterprises [7]