Atour Lifestyle (US:ATAT) Jing Ji Guan Cha Wang·2025-12-31 02:08Group 1 - The core viewpoint of the article is that Atour Group has achieved its three-year strategic goal of establishing "2000 quality experience stores" with the opening of its 2000th hotel in Yunnan, marking a new phase in scale expansion and brand upgrade [1][5] - Atour's 2000th hotel is located in Shangri-La, close to the brand's origin, symbolizing both geographical expansion and a return to its roots in providing the best service experience [2][5] - The company has built a diverse brand matrix that includes hotels and retail scenarios, covering over 100 million quality lifestyle members [1] Group 2 - Atour emphasizes a focus on the "power of inner peace" and a return to human-centered experiences, aiming to create a harmonious experience through its 2000 hotels and deep sleep products [5] - The achievement of the three-year strategic goal is seen as both a milestone and a new starting point, with future plans to focus on upgrading lifestyle experiences and maintaining a quality-first development path [5] - The name "Atour" in the Lisu language means "the place where the moon rises," reflecting the company's commitment to steady progress in deepening the "Chinese experience" [5]