广告不乱“跳” 消费更舒心

Group 1 - The core issue revolves around the problematic "shake to jump" advertising method, which has been criticized for causing user frustration due to accidental ad page redirects [1] - "Shake to jump" ads utilize device sensors to determine user intent, streamlining user interaction and increasing ad engagement rates, thus becoming a significant advertising format in recent years [1] - The internet economy is characterized as an "attention economy," where selling advertising based on scarce user attention is a fundamental profit model for software service providers [1] Group 2 - Regulatory bodies have initiated measures to address the chaos surrounding "shake to jump" ads, including the establishment of standards by the Ministry of Industry and Information Technology and the China Academy of Information and Communications Technology [2] - Despite regulatory efforts, some businesses continue to exploit loopholes, leading to the emergence of new deceptive practices, such as hidden options to disable "shake to jump" features [2] - User feedback indicates that while these ads may increase traffic, they generate user resentment rather than goodwill, highlighting the importance of trust in business operations [2] Group 3 - The "14th Five-Year Plan" emphasizes the need to boost consumption, indicating that a favorable consumption environment is essential for stimulating domestic demand [3] - The digital economy is advancing rapidly in China, necessitating innovative policies to enhance consumer experience and address existing challenges in information consumption [3] - Creating a safe, efficient, and fair information consumption environment is crucial for ensuring consumer satisfaction and leveraging the internet to improve quality of life [3]