年终报道丨文创跨越国界，中国潮玩跻身全球顶流

Core Insights - Labubu, an original IP from China, has gained global popularity, becoming a cultural phenomenon and a symbol of China's creative industry [1][2] - The success of Labubu is attributed to continuous innovation in IP incubation, supply chain management, user engagement, and cultural dissemination [1] - The rise of Labubu reflects a significant shift in China's cultural and creative industry from "Made in China" to "Created in China" [2] IP Development and Market Response - Labubu's design, influenced by Nordic fairy tales, initially faced skepticism but gained traction after a partnership with Pop Mart in 2018 [4][5] - The product line's success is largely due to the development of soft vinyl plush toys, which resonated with the youth's desire for unique and expressive designs [5] - Pop Mart's patient and restrained approach to IP management has allowed Labubu to grow organically without succumbing to market pressures [5][6] Supply Chain Innovations - The supply chain has undergone a transformation to meet the surging demand for Labubu products, with production capacity increasing from 300,000 units per month to 3 million units by 2025 [9][10] - Pop Mart has implemented a dual expansion strategy, focusing on local and overseas production to enhance responsiveness to market demands [10][11] - The company has also adopted automation and precision techniques to maintain product quality while scaling production [10] Emotional Connection and Long-term Strategy - Labubu's appeal lies in its ability to resonate emotionally with consumers, transforming them from passive buyers to active co-creators of the IP [15][18] - The company emphasizes long-term value creation over short-term gains, ensuring that Labubu remains relevant and cherished by its audience [13][14] - Pop Mart's strategy includes creating immersive experiences and expanding into new markets, such as fashion, to enhance the IP's cultural significance [15][20] Global Expansion and Cultural Resonance - By 2025, Pop Mart plans to open flagship stores in major cities worldwide, including New York, and has already established a significant presence in North America and Europe [17][19] - Labubu's success is attributed to its ability to convey universal values that resonate with global youth, such as acceptance and self-expression [18][19] - The brand's growth reflects a broader trend of Chinese creative industries gaining recognition and influence on the global stage [19][21]