KWEICHOW MOUTAI(SH:600519) Xin Lang Cai Jing·2025-12-31 03:08Core Viewpoint - The company is accelerating its marketing system's market-oriented transformation by establishing a clear and precise "pyramid" product system to solidify its market foundation and address future challenges [1][4]. Group 1: Product Positioning - The "pyramid" product system consists of three distinct levels: - Base: The foundation includes the well-selling and high-demand Flying Moutai, with the upcoming 500ml Flying Moutai covering various vintages from 2019 to 2026, reinforcing the perception that "older Moutai is better" [2][5]. - Middle: This level includes premium and zodiac Moutai products, which are expected to grow in demand and be developed into new flagship products to meet the needs of high-net-worth individuals [2][5]. - Top: Comprising cultural and aged Moutai series, this level focuses on maintaining high-end value and catering to ultra-high-end customers seeking quality lifestyles [2][5]. Group 2: Systematic Advantages - The construction of the "pyramid" product system provides a solid foundation for the company's market-oriented transformation, with advantages including: - Precise strategies and market segmentation, allowing for targeted marketing activities and resource optimization [3][6]. - Dynamic balance and market responsiveness, enabling flexible adjustments to product release schedules based on market supply and demand [3][6]. - Structural stability and supply-demand adaptation, covering a range from mass to high-end products, enhancing resilience against market fluctuations while accurately identifying consumer needs [3][6]. - Industry insiders believe that the product system reform is closely coordinated with the company's market-oriented transformation efforts in channels and services, promoting a stable market foundation [3][6].