聚焦洁净与健康 顾家家居以两大旗舰新品破解睡眠环境痛点

Core Viewpoint - Kuka Home launched a new generation of health-oriented sleep solutions, including the Yimeng flagship soft bed and the PureSkin™ mattress, emphasizing a proactive approach to sleep health based on consumer demand and industry trends [1][3][10]. Group 1: Market Trends and Consumer Insights - The home furnishing market is undergoing significant changes, with 67% of consumers prioritizing "environmentally friendly materials" over traditional considerations like design and comfort [3]. - The health-conscious consumer trend is reflected in social media, with over 20 million users interested in health and eco-friendly home products on platforms like Xiaohongshu, showing a 57% growth in demand over the past year [3]. - National furniture standards are becoming stricter, pushing the industry towards higher health benchmarks [3]. Group 2: Product Innovations - The new Yimeng flagship soft bed represents the 4.0 health soft bed era, focusing on proactive health, deep comfort, and aesthetic design [3][5]. - The bed features the innovative Kuka Saifei® AirClean leather and Airclean™ nano formaldehyde removal technology, which captures and decomposes formaldehyde and inhibits bacterial growth, achieving a 99% antibacterial rate and 95% formaldehyde purification efficiency [5][12]. - The mattress, PureSkin™, addresses core needs for cleanliness with functions like anti-mite, stain resistance, and easy cleaning, making it suitable for families with pets and children [7][8]. Group 3: Technical Collaborations and Achievements - Kuka Home collaborated with the German Kordebao Group to develop the Evolon® anti-mite cloud membrane, achieving a 100% mite-blocking rate and receiving multiple certifications for its effectiveness [8][12]. - The mattress incorporates EasyClean™ nano fabric for stain resistance, allowing for easy maintenance and cleanliness, which is crucial for families [9][10]. - The development of these products involved extensive research and testing, overcoming various technical challenges to ensure high performance and user satisfaction [12].