13支国家队的装备支持者，安踏集团以科技织就战甲，护航米兰冬奥征程

Core Insights - The 2026 Milan Winter Olympics will serve as a platform to showcase China's national image and technological strength, with Anta Group providing equipment support for 13 Chinese national teams, including 10 teams under the Anta brand [2][3] Group 1: Equipment Support - Anta Group will support 13 Chinese national teams at the upcoming Milan Winter Olympics, with the Anta brand specifically aiding 10 teams across various sports including short track speed skating, speed skating, curling, and snowboarding [3] - Anta has been a partner of the National Sports Administration's Winter Sports Center since 2010, providing professional equipment and support for 36 national teams over 16 years, covering nearly 30,000 athletes and coaches [2][5] Group 2: Brand Strength and Market Position - Anta Group is a leading player in China's sports goods industry, with a diverse brand portfolio including Fila, Descente, and Kolon Sport, contributing to the overall rise of Chinese sports [5][6] - The company has maintained positive revenue growth since 2014, achieving a revenue of 38.54 billion yuan in the first half of 2025, a 14.3% year-on-year increase, and has consistently ranked first in the Chinese market [6] Group 3: Technological Innovation - Over the past decade, Anta has invested 20 billion yuan in innovation, with plans to invest another 20 billion yuan in the next five years, focusing on self-developed technologies that enhance performance [9] - Key innovations include the Anta self-developed drag reduction system and thermal flow system, which have been integrated into the national team equipment, achieving world-leading performance standards [9][10] Group 4: Customization and Consumer Engagement - Anta collaborates with athletes for customized designs, such as the freestyle skiing uniform designed with Gu Ailing, incorporating advanced technologies for optimal performance [10] - The company aims to extend its high-performance technology from elite sports to the general public, allowing consumers to experience "champion-level" technology in their products [10]