Core Viewpoint - The new "National Subsidy" policy for 2026 emphasizes the optimization of fund allocation and the prevention of fraudulent claims, with a focus on enhancing the technical capabilities of implementing entities [1][2][3] Group 1: Policy Implementation - The 2026 policy aims to expand the coverage and scale of the "old-for-new" subsidy program, with a shift towards more refined execution to prevent fraud and ensure effective fund distribution [1] - The policy includes strict measures against fraudulent claims, such as "pre-increase then subsidize" practices, highlighting the importance of technical capability and collaborative execution among stakeholders [1] Group 2: Company Involvement - JD.com has actively participated in the "old-for-new" program by innovating subsidy models and enhancing user experience through online and offline collaboration [1][2] - The company has invested nearly 30 billion yuan to support the "National Subsidy" initiative in rural areas, focusing on product subsidies, technology development, and logistics [2] Group 3: Technology and Risk Management - JD.com utilizes AI image detection, data verification, and location services to ensure accurate fulfillment and verification of subsidy claims, reducing risks of false claims and enhancing policy accessibility [2] - The company has implemented a fully digital management system for subsidy funds, ensuring traceability and security, while adapting risk control strategies to local policy requirements [2][3] Group 4: Expected Outcomes - The effectiveness of the new policy will be measured by its ability to prevent fraud and enhance the efficiency of fiscal fund usage, with JD.com positioned to support these goals through its systematic capabilities [3] - By leveraging its supply chain and technology, JD.com aims to ensure that the benefits of the "old-for-new" program reach consumers fairly and efficiently, maximizing social benefits [3]
2026年“国补”即将开启 京东以全链路能力护航政策精准落地