Core Viewpoint - Apple is adopting a cautious approach in the artificial intelligence (AI) sector, which may provide a significant competitive advantage by 2026 [1][3]. Group 1: AI Strategy - Apple has slowed down the release of AI features after initially promising a new context-aware Siri at the 2024 WWDC, focusing instead on user interface innovations for 2025 [3]. - The company has significantly reduced its marketing efforts related to AI technology compared to competitors like Meta and Google, which are investing billions in AI infrastructure [3]. - Apple's conservative spending has allowed it to maintain a cash reserve of approximately $130 billion for future AI investments or acquisitions [3]. Group 2: Collaboration and Development - Apple plans to integrate Google's Gemini technology into its upcoming AI features set to launch in 2026, which reduces R&D risks and preserves resources for potential strategic acquisitions [3][4]. - The internal AI team is exploring the possibility of developing proprietary models, but some executives believe the commercial rationale for long-term investment in self-developed models is diminishing as LLM technology becomes more commoditized [4]. Group 3: Market Position and Future Outlook - The iPhone remains an ideal platform for deploying AI features due to its integrated hardware and software ecosystem, giving Apple a unique advantage in delivering AI functionalities [4]. - Although Apple's current "steady and cautious" strategy may make it appear behind in the short-term AI race, it could achieve a better balance between technological maturity, user experience, and commercial sustainability [4].
外媒:苹果谨慎布局人工智能,2026或迎AI反超窗口