一双1288元的AI鞋垫，真能取代滑雪教练吗？

Core Viewpoint - The article discusses the development and market potential of an AI ski insole created by Li Haowen, which aims to serve as a personal coach for skiers by analyzing their movements and providing feedback to prevent injuries and improve performance [2][5]. Product Development - The AI ski insole, named APEXENERGY, features 84 sensors that collect data on foot movements and send it to a mobile app for analysis [2][5]. - The product was launched in October 2025 at a price of 1288 yuan, with over 400 pairs sold within two months [5][19]. - The company plans to expand its market focus to overseas regions such as Austria, Switzerland, Canada, and Japan, while emphasizing subscription services for domestic users [5][20]. Target Market - The primary target audience includes male skiers aged 35 to 70, who typically spend 100,000 to 200,000 yuan annually on outdoor sports [15]. - Younger users under 35 are also seen as potential customers, particularly those with higher education and awareness of technology [15]. Data Collection and Analysis - The insole collects data not only during skiing but also while walking, allowing for a comprehensive analysis of user behavior and movement patterns [13][20]. - A minimum of 20 hours of skiing data is required to provide a fully customized service, which can be achieved in just a few days of skiing for average users [13][14]. Competitive Advantage - The product aims to provide personalized injury prevention insights based on individual skiing styles and common mistakes, differentiating it from traditional coaching methods [9][10]. - The company collaborates with ski equipment manufacturers to offer data on user habits and equipment wear, enhancing customer engagement and potential for repeat purchases [16]. Future Plans - The company envisions expanding its technology to other sports after establishing a foothold in skiing, leveraging the complexity and growth of the skiing market [30]. - Future developments may include virtual coaching and AI goggles that integrate performance data, further enhancing user experience [34].