奔腾之跃：从稳健增长到历史突破的“国家队”样本

Core Insights - The article discusses the evolving dynamics of the electric vehicle (EV) market, highlighting the strategic adjustments of various automakers, particularly traditional brands like FAW Bestune, which is adapting to industry changes and competition [2] Group 1: Growth Trajectory - FAW Bestune's recent data indicates that its transformation has reached a critical juncture, with overall sales expected to grow year-on-year by November 2025, and over 80% of sales coming from new energy vehicles [3] - The sales growth over the past three years shows distinct phases, with 2023 serving as a performance baseline following initial efforts in EV transformation, and significant year-on-year increases anticipated in 2024 due to new model launches and channel adjustments [3] - By 2025, the brand aims to achieve record sales, with new energy products becoming the primary contributors, indicating a successful transition in growth momentum [3] Group 2: Product Reconstruction - FAW Bestune has accelerated its transition to the new energy sector, launching a new product series called "Yueyi" aimed at mainstream EV consumers [5] - The "Yueyi 03," a pure electric SUV, targets the entry-level and mainstream home EV market, while the "Yueyi 07," a plug-in hybrid SUV, caters to families with higher range requirements [5] - The introduction of the higher-end "Yueyi 08" sedan reflects the company's intent to enhance product positioning and explore advanced features in range and intelligent driving assistance [5] Group 3: Technical Support - The company has introduced a technology system named "Zhuri Power," which encompasses various technical paths including pure electric and hybrid technologies, rather than focusing on a single route [7] - FAW Bestune has highlighted its hybrid system's low fuel consumption under specific conditions as a key technical feature, and is also collaborating with Horizon Robotics to develop advanced intelligent driving assistance systems [7] Group 4: Service Upgrade - In the era of new energy vehicles, FAW Bestune is transforming its service system to enhance the user experience, introducing a service philosophy of "three lifetime guarantees, two plans, and one family" [9] - The company is upgrading its offline channels to "Yueyi Service Centers," which emphasize new energy experiences and services, aiming to optimize the entire customer journey from selection to ownership [9] - Overall, FAW Bestune is responding to the irreversible trends of electrification and intelligence through a combination of new product development, multi-path technology research, and service ecosystem upgrades, with plans to launch multiple new energy models in the mainstream market over the next three years [9]