Guan Cha Zhe Wang·2025-12-31 05:35Core Viewpoint - The new policy for 2026 aims to enhance consumer spending through a large-scale equipment update and trade-in program, incorporating subsidies for emerging smart devices like AI glasses, and streamlining the application process for consumers [1][4][6]. Group 1: Policy Adjustments - The 2026 national subsidy policy expands its scope to include both digital and smart products, with AI glasses being newly eligible for subsidies alongside smartphones, tablets, and smartwatches [4]. - The policy introduces a unified national subsidy standard, optimizing the calculation method and ensuring that all eligible consumers can apply without restrictive measures like lotteries [5][6]. - The subsidy for household appliances is focused on six core categories: refrigerators, washing machines, televisions, air conditioners, computers, and water heaters, with a cap of 1500 yuan per item [4][5]. Group 2: Subsidy Standards and Implementation - The subsidy for digital and smart products is set at 15% of the sales price, with a maximum of 500 yuan per item, applicable to mainstream consumer products [5]. - For automobiles, the subsidy structure includes 12% for scrapping old vehicles when purchasing new energy cars (up to 20,000 yuan) and 10% for fuel vehicles (up to 15,000 yuan) [5]. - The application process has been simplified to allow for immediate subsidy access, with online platforms like JD.com facilitating direct claims without additional paperwork [6]. Group 3: Consumer and Market Impact - The policy aims to stimulate rural consumption by providing substantial subsidies and support for logistics and service networks, ensuring that rural consumers can benefit from the national subsidy [1][7]. - The government has allocated 625 billion yuan in special long-term bonds to ensure the availability of subsidy funds, preventing issues related to funding shortages [6]. - The overall adjustments in the subsidy policy are expected to enhance consumer experience, promote green consumption, and drive economic growth through increased spending and industry upgrades [7].