Xin Jing Bao·2025-12-31 05:46Group 1 - The core trend for New Year's consumption is the pursuit of self-indulgence and ritual among young consumers, with various products catering to these desires becoming popular [1] - Sales of alcoholic beverages surged, with craft beer and white wine seeing over 100% year-on-year growth, while brandy sales increased by over 230% and fruit-flavored beer by over 70% [1] - Innovative alcoholic products, such as low-alcohol options, gained traction, exemplified by the launch of a 29-degree Five Grains Liquor, which quickly became a hot item [1] Group 2 - Young consumers are the main force in New Year's spending, prompting multiple platforms to offer consumer incentives [2] - Meituan Flash Purchase plans to distribute a maximum of 2026 yuan in New Year's flash purchase vouchers from December 31, 2025, to January 1, 2026, enhancing the shopping experience [2]