鄂托克前旗牛羊肉冬储文化促消费活动在敖勒召其镇举办

Core Insights - The event themed "Winter Storage of Quality, Agricultural Products Promote Income" was held from December 25 to 27, focusing on boosting local consumption and supporting farmers [1] Group 1: Event Overview - The innovative model of "government platform, market operation, secretary assisting farmers, and benefiting the public" led to a total sales exceeding 3 million yuan over three days, with direct consumption driven at 2.4779 million yuan and government subsidies amounting to 486,400 yuan [3] - The event aimed at increasing farmers' income through a full-chain service of "slaughter inspection + purchase and sales," alleviating farmers' concerns [3] Group 2: Participation and Sales - Multiple enterprises from agriculture, trade, and construction sectors participated actively, with village secretaries engaging directly with businesses to expand sales channels through live streaming and production-sales connections [3] - Meat sales accounted for 60% of the total, with high-quality beef and lamb becoming the top consumer choice, allowing farmers to enjoy the benefits of industry value addition [3] Group 3: Consumer Engagement - The government issued 1 million yuan in consumer vouchers, significantly boosting sales of agricultural products, with discounts structured in various tiers [5] - The event featured six functional areas, including food tasting, exhibitions, and live streaming, showcasing the agricultural achievements of the region [5] Group 4: Broader Impact - The winter storage cultural consumption event serves as a practical example of promoting rural revitalization and increasing farmers' income, with collaboration among government, enterprises, and consumers creating a positive impact [6]