场景赋能 服务进阶：东方雨虹北京总部店正式启幕

Core Viewpoint - The opening of the Beijing headquarters store marks a significant step for Dongfang Yuhong in transforming its brand strategy from "product delivery" to "scene service" [1] Group 1: Company Developments - Dongfang Yuhong's new headquarters store features an innovative experiential space centered around "real-life scenarios," moving away from traditional product display methods [3] - The store aims to provide integrated solutions that address common consumer pain points in home improvement, enhancing the decision-making experience for customers [3] - The "Yuhong Service" brand encompasses a comprehensive range of services, including waterproofing repairs and wall refreshes, utilizing materials developed by Dongfang Yuhong and delivered by certified technicians [5] Group 2: Service Brand Evolution - Since the upgrade of the "Yuhong Service" brand in March 2025, it has successfully provided services to over 120,000 households nationwide, establishing a complete service ecosystem from online to offline [5] - The new service IP, named "Xiu Xiu," symbolizes the brand's commitment to fast and precise service, with design elements reflecting professional capabilities and a promise of rapid service delivery [6] - The launch of the "Xiu Xiu Send Peace of Mind" themed WeChat red envelope activity aims to enhance emotional connections with consumers through engaging and festive interactions [6] Group 3: Industry Trends - The home building materials market is increasingly shifting towards experiential and solution-oriented consumption, prompting companies like Dongfang Yuhong to adapt their strategies accordingly [3] - The focus on creating transparent, reliable, and human-centered service experiences is indicative of the industry's evolution towards greater consumer engagement and satisfaction [6]