专访海天味业副总裁桂军强：百年品牌的周期韧性

Core Viewpoint - Haitian Flavor Industry has launched a charitable initiative, committing to donate 1 yuan for every bottle sold from its "Little Powder Cap" series to support nutrition health projects, marking December 27 as "Charity Day" [1] Group 1: Business Strategy and Market Positioning - The condiment industry is transitioning from rapid growth to a focus on high-quality development and value competition, with Haitian's core drivers shifting from channel and scale advantages to a new system of "market demand, smart manufacturing, green development, and brand innovation" [1][2] - Haitian emphasizes a user-centered approach, utilizing digital tools to capture demand changes and drive product innovation, moving from "following the market" to "leading demand" [2][5] Group 2: Product Innovation and Quality Assurance - Haitian has developed a range of products that address health and convenience trends, including organic soy sauce and gluten-free soy sauce, with over 1,200 health-focused products in its portfolio [4][5] - The company’s smart manufacturing capabilities have been recognized, with its factory being the first in the global soy sauce industry to be designated as a "Lighthouse Factory," integrating AI, big data, and IoT with traditional brewing techniques [5] Group 3: Sustainability and Social Responsibility - Haitian is actively responding to national "dual carbon" strategies by implementing green innovations across its entire supply chain, achieving an upgraded ESG rating from Morgan Stanley to A [6][8] - The company has established the "Carbon Road Green Chain Alliance" and the "China Oyster Industry Fresh Alliance" to enhance industry efficiency and resilience, promoting sustainable development across the industry [8] Group 4: Global Expansion and Market Opportunities - Haitian Flavor Industry has recently listed on the Hong Kong Stock Exchange, becoming the first condiment company with dual listings, enhancing its global market presence [10] - The company recognizes both opportunities and challenges in overseas markets, with a focus on localizing products to meet cultural differences and consumer preferences [10]