监管部门规范无抗、可生食蛋等认证乱象

Core Insights - The article highlights the confusion and marketing excess in the specialty egg market, particularly regarding products like "Cordyceps eggs," "colorful eggs," "antibiotic-free eggs," and "raw-eating eggs," which often mislead consumers and obscure genuine information [1][2][3] Group 1: Specialty Egg Market Issues - The market for "colorful eggs" has seen a decline, while "Cordyceps eggs" continue to be sold, with significant price variations and unclear definitions of what constitutes these products [2][3] - Many brands use marketing tactics that emphasize egg shell color as a selling point, despite the fact that shell color does not indicate nutritional value [2][3] - The term "Cordyceps eggs" is often misused, with most products simply indicating that the chickens were fed a diet containing insects and grass rather than actual Cordyceps [3] Group 2: Certification and Regulatory Concerns - The terms "antibiotic-free" and "raw-eating" eggs are controversial, with no industry consensus on what these terms mean or the standards they should meet [4][5] - A significant number of products labeled as "raw-eating" do not meet safety standards, and some brands even advise against consuming them raw [4][6] - The National Market Supervision Administration has begun to regulate the "antibiotic-free" certification process due to inconsistencies and misleading practices in the market [6][7] Group 3: Consumer Guidance - Consumers are advised to focus on their actual needs and avoid being misled by marketing gimmicks when purchasing eggs [8] - It is recommended to buy eggs from reputable sources and check for proper labeling, especially for products claiming to be "raw-eating" [8] - Experts caution against consuming raw eggs, as even those meeting safety standards may still pose a risk of contamination [9]