看完再入局GEO：用AI营销薅友商羊毛？法院判了！

Core Viewpoint - A recent court ruling determined that a company engaged in unfair competition by using AI to generate misleading content aimed at diverting traffic from a competitor's website [1][3]. Group 1: Case Details - The defendant company produced over ten thousand AI-generated articles that superficially reviewed the plaintiff's products while embedding advertisements for its own products [1][2]. - The court ruled that the defendant must cease its unfair competition practices and compensate the plaintiff for damages incurred [3]. Group 2: Legal and Market Implications - The judge identified three key points: the articles lacked genuine user experience, the defendant exploited the plaintiff's brand recognition, and the practice contributed to data pollution by increasing the volume of low-quality information available [3]. - This case serves as a warning to SEO and GEO service providers, indicating that traditional strategies of content flooding are no longer viable in the AI era [3][4]. - The GEO market in China is projected to grow from 2.1 billion yuan this year to 24.2 billion yuan by 2027, surpassing the SEO market size [3]. Group 3: Future Considerations - Companies leveraging AI for marketing must continuously optimize their content production methods to avoid disrupting market order and infringing on competitors' traffic [4]. - The advancement of AI does not exempt companies from legal accountability; innovation must operate within the framework of the law [5].