泰国车展观察：人气最旺的展位，是国产新能源车品牌

Core Insights - The Thai International Motor Expo showcased a significant shift in consumer preferences towards Chinese electric vehicles, with local citizens expressing interest in replacing traditional Japanese and European brands with Chinese new energy vehicles [1] Industry Overview - The Thai automotive market is influenced by two major annual auto shows, the Bangkok International Motor Show in the first half of the year and the Thai Motor Expo at the end of the year, both serving as important indicators for the Southeast Asian automotive market [1] - Chinese automotive brands such as BYD, SAIC, GAC, Geely, Chery, and Great Wall have established a strong presence at the Thai Motor Expo, capturing a substantial share of the exhibition space [1] Consumer Behavior - The Thai Motor Expo emphasizes direct consumer engagement, with a focus on encouraging attendees to place orders for vehicles on-site, contrasting with the brand promotion focus seen in domestic auto shows [1] - Chinese automakers secured approximately 60% of the total orders at the expo, significantly outperforming Japanese and European competitors [1]