文创跨越国界，中国潮玩跻身全球顶流

Core Insights - The article highlights the global success of Labubu, a Chinese original IP, which has become a phenomenon in the cultural and creative industry, showcasing China's shift from "made in China" to "created in China" [1][2][16] Group 1: Labubu's Success Story - Labubu, designed by Long Jiasheng, has gained immense popularity, with its revenue exceeding 4.8 billion yuan in just six months, marking a year-on-year growth of over 600% [1][5] - The character's unique design and emotional resonance with young consumers have contributed to its widespread appeal, breaking cultural barriers [1][17] - The operational strategy of Pop Mart emphasizes patience and respect for original creators, allowing for a sustainable growth model rather than quick commercial success [5][6] Group 2: Supply Chain Innovations - Pop Mart has implemented a flexible supply chain that can quickly respond to market demands, increasing production capacity from 300,000 units per month to 3 million units by 2025 [9][10] - The company has adopted a dual expansion strategy, focusing on local and overseas production to enhance supply chain resilience and reduce delivery times [10][12] - Automation and strategic partnerships with local factories have improved production efficiency while maintaining product quality [11][12] Group 3: Cultural Resonance and Globalization - Labubu's success is attributed to its ability to resonate with global youth values, such as acceptance of differences and self-expression, transforming it into a shared cultural symbol [17][18] - Pop Mart's approach to localization in different markets has allowed it to effectively engage with diverse consumer bases, enhancing brand value [16][18] - The company's growth reflects a broader trend in the Chinese creative industry, emphasizing the importance of emotional connection and cultural adaptation in global markets [17][19]