Core Viewpoint - The Chinese real estate industry is undergoing a significant transformation from rapid expansion to quality improvement, with urban renewal becoming a key strategy for companies seeking new growth opportunities [1][7][8]. Group 1: Industry Trends - The national housing and urban construction conference has prioritized "high-quality urban renewal" as a key task for 2026, indicating a shift in focus from new construction to enhancing existing urban areas [1][7]. - The real estate sector has experienced four years of risk clearance and capacity restructuring since 2021, leading to a peak in new housing supply and a need for traditional developers to adapt [2][9]. - Companies that can find new value in existing assets and innovate within old structures are seen as the future leaders in the real estate market [2][9]. Group 2: Company Strategy - Ocean Group has identified two main areas of focus: self-renewal of residential properties and revitalization of urban real estate [2][9]. - The company is transitioning from a traditional developer to a service provider, exemplified by a recent partnership with the government of Karamay City to support urban renewal projects [2][9]. - Ocean Group has successfully completed 17 urban renewal projects in the past two years, showcasing its ability to handle complex situations, which distinguishes it from traditional developers [3][10]. Group 3: Challenges in Urban Renewal - Urban renewal projects face significant challenges, including high funding costs, complex renovation difficulties, and lengthy leasing cycles [4][11]. - Ocean Group's approach to the Anzhen Plaza project illustrates a solution to these challenges through a closed-loop model involving funding, renovation, and operational management [4][11]. - The company emphasizes the need for collaboration among different business units to effectively address the complexities of urban renewal projects [4][11]. Group 4: Project Implementation - The renovation of the Anzhen Plaza involved significant structural changes to improve natural lighting and overall functionality, addressing common issues found in older buildings [5][12]. - Ocean Group prioritizes ecological health and user comfort over maximizing rental space, reflecting a shift in development philosophy [6][12]. - The company focuses on aligning project design and functionality with market demands to attract core clients, emphasizing the importance of long-term value over short-term gains [12][13].
城市更新站政策C位，“外科手术式”改造破题存量时代